The Plight of Plachimada

This blog post is mainly a digest of reports I found in some previous issues of India's National Magazine 'Frontline'(January 18 - 31, 2003,June20-27, 2003,March 13 - 26, 2004):

Palakkad has long been considered the main "granary" of Kerala, growing a variety of crops, including rice, coconut, groundnut, cotton, sugarcane, pepper, banana, ragi, rubber, mango, orange, coffee, cardamom and vegetables. Its economy is sustained primarily by agriculture, which engages more than 65 per cent of the workers and by the Bharathapuzha, the second longest river in the State, and its tributaries. Many locations in Palakkad with their enchanting rural households, green fields and breathtaking natural beauty, were till recently the haunt of film-makers from far and near. Now, as the population of Palakkad, 90 per cent of which is rural, rues, the greenery and the beauty have disappeared.

Why the drought and how severe is it?

Indiscriminate extraction of groundwater by the Coca Cola unit had dried up many wells and polluted others and Plachimada is facing the worst drought in history.(Coca Cola and Pepsi have bottling units at Plachimada, Palakkad Dt, in Kerala and Cola at Sivaganga in TN.)The drought is now so severe that people have to skip work and take turns to walk 6 km every day to fetch water. Despite the State government's temporary closure order in the last week of February, the Cola company was functioning normally, guzzling groundwater. This shows how irresponsible and law-defying the cola companies are, minding only profits but not public good.
The people complain: "We had plenty of clean water(past tense). Today we have no work for most part of the year. We cannot use the water from our own well." Said Hameed, a farmer: "For the past three years I chose to leave the land fallow but for an occasional crop of groundnut and coconut. The borewell pump used to work continuously for over 16 hours in 2001. Now, I can pump water for the crops merely for an hour. The pond has dried up. I used to provide employment to 20 people. Now I live on my son's salary (I gave up agriculture)."
Rivers, fields, ponds and canals in Chittur taluk, "the granary of the granary" as this heartland of rice cultivation in the district is known, and in the neighbouring taluks are as dry as they are near the soft drink factories.
Yes, the cola plants have generated employment for a few workers. But at what cost? Loss of livelihood to hundreds of farmers and agricultural labourers and the very survival of people in the region is threatened.
Pattambi (near Shoranur), the most polluted area along the river according to a recent biodiversity study sponsored by the University Grants Commission, has a KWA pumping unit near an urban waste dump. The motors have to work at least eight hours every day if the entire town is to receive water. Now pumping stops after two or three hours. A KWA employee stationed there for over 15 years said that over a decade ago, during the monsoon, the pump house situated 20 metres above the river bed used to be submerged. "We used to hang the motors from the roof to protect them from the flood waters. Now, even at the height of the rains, the river would not touch the walls above the foundation of the building," he said. The drinking water scheme covering 3.5 lakh people got affected by the over extraction of water by the cola plant.

In this context, I once again appeal to all of you to be extremely careful while using water and not to waste a single drop of water. Use water but don't waste it as India with only 6% of the world's water resrc's has to cater to the needs of 16% of the world's population. Watch out for water that runs from the tap mostly while we are brushing, shaving or washing hands or something, water that trickles down for prolonged periods of time or water we flush unnecessarily.

The degree of water contamination:

Back to the report from Plachimada: Over extraction of water and release of effluents contaminated the groundwater so badly that the water damaged the vessels and clothes. Chemical waste discharged from the plant caused the death of cattle and scores of sheep. Kerala sastra sahitya parishad has indicated that the plachimada plant could lead to an environmental disaster as the indiscriminate extraction of groundwater by the Coca Cola unit had dried up many wells and polluted others.
The story does not end there. Today it is Plachimada. Tomorrow ...it can be Guntur, Vizag or any other place. Can we be blissfully ignorant about everything said above and dream that 'all is well with the world'. I am unable to do that. So I am publishing this blog in stead. Please spread the URL of this blog to all your friends and invite their comments.

Now, about Chiranjeevi:

Finally, I 'd like to reiterate that personally I don't have anything against Chiranjeevi. I appreciate his philanthropic works like running blood banks, eye banks, etc. I admire his success as megastar but I am unable to digest his callous indifference to the common cause of the public.

Chiranjeevi's Cola ad

In Andhra Pradesh, Chiranjeevi beyond any doubt commands more popularity than anyone else-any actor or leader. But one folly can prove fatal to such popular figures and in the case of the Megastar it seems to be his adherence to and continuation of endorsing Coca Cola despite substantial proof provided by different agencies more than once. It is ridiculous to say the least on his part to declare in the ads "If anyone authentically proves...". Before deciding on what constitutes authenticity, let us consider the following facts:The presence of deadly pesticides at alarmingly high levels was first disclosed by CSE(Centre for Science and Environment). CSE director Sunita Narain is among the world’s top 100 public intellectuals, according to the influential publications, The Prospect and Foreign Policy.The reports of CSE were later confirmed more authentically by no less an authority than the JPC(Joint Parliamentary Committee). Dr.G.Thyagarajan, an expert in Organic Chemistry, chief scientific consultant to the JPC and also former Director of the Central Leather Research Institute had this to say about the pesticide residues:"UNSAFE EVEN IF TRACE", and "There is no scientific basis for the European Union norms" on which the cola firms were heavily dependent to fool us.What else is the Authentic proof that he wants to be provided? For detailed reports of the authentic proofs please visit this web page: http://www.cseindia.org/misc/cola-indepth/index.htm
Media Colatam:
More appalling in this episode is the attitude of the Telugu media. The entire print and electronic media in Telugu have chosen not to report any open letters written in right earnest by Jana Vignana Vedika to Chiranjeevi or appeals made by right thinking parties . Chiranjeevi didn't answer even a single question posed by them. Neither in the past nor at present. Nor has a single newspaper or TV Channel mentioned these appeals or questions anywhere anytime. In stead they chose to broadcast the false and outrageous claims made by Chiranjeevi in the ad dubbing the findings of CSE and JPC as "pukarlu". Nothing can be farther from truth. And yes, one news Channel claims to work for a better society! And they encourage this Chiru Colatam in the interest of a better society?
Do you know these facts?

In future, wars will be waged for control over water resources.(mostly over sharing of river waters).

In our state, there are areas which get drinking water once in a week. In towns like Rayachoty selling drinking water is a big business with annual turnover running into crores of rupees.

Despite these facts the Cola firms are getting fresh water from the State Govt @ 2.5 paise per litre and we buy Cola @ what price? I really don't know.In 2003 summer season, they got 1000000(six zeros) litres of water PER DAY.(I don't know later statistics).

Four litres of water are needed to produce one litre of Cola.ie, With each bottle of Cola we drink, we are throwing away 3 litres of fresh water.

16% of the world's population lives in India but only 6% of the world's fresh water resources are in India.

In this context, I appeal to all of you to be extremely careful while using water and not to waste a single drop of water. This does not mean using less water. My concern is for water that is wasted. Use water but don't waste it. Watch out for water that runs from the tap mostly while we are brushing, shaving or washing hands or something, water that trickles down from the taps for prolonged periods of time and more importantly, the water we flush unnecessarily.

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