18 October, 2005

Chiranjeevi's Cola ad

In Andhra Pradesh, Chiranjeevi beyond any doubt commands more popularity than anyone else-any actor or leader. But one folly can prove fatal to such popular figures and in the case of the Megastar it seems to be his adherence to and continuation of endorsing Coca Cola despite substantial proof provided by different agencies more than once. It is ridiculous to say the least on his part to declare in the ads "If anyone authentically proves...". Before deciding on what constitutes authenticity, let us consider the following facts:The presence of deadly pesticides at alarmingly high levels was first disclosed by CSE(Centre for Science and Environment). CSE director Sunita Narain is among the world’s top 100 public intellectuals, according to the influential publications, The Prospect and Foreign Policy.The reports of CSE were later confirmed more authentically by no less an authority than the JPC(Joint Parliamentary Committee). Dr.G.Thyagarajan, an expert in Organic Chemistry, chief scientific consultant to the JPC and also former Director of the Central Leather Research Institute had this to say about the pesticide residues:"UNSAFE EVEN IF TRACE", and "There is no scientific basis for the European Union norms" on which the cola firms were heavily dependent to fool us.What else is the Authentic proof that he wants to be provided? For detailed reports of the authentic proofs please visit this web page: http://www.cseindia.org/misc/cola-indepth/index.htm
Media Colatam:
More appalling in this episode is the attitude of the Telugu media. The entire print and electronic media in Telugu have chosen not to report any open letters written in right earnest by Jana Vignana Vedika to Chiranjeevi or appeals made by right thinking parties . Chiranjeevi didn't answer even a single question posed by them. Neither in the past nor at present. Nor has a single newspaper or TV Channel mentioned these appeals or questions anywhere anytime. In stead they chose to broadcast the false and outrageous claims made by Chiranjeevi in the ad dubbing the findings of CSE and JPC as "pukarlu". Nothing can be farther from truth. And yes, one news Channel claims to work for a better society! And they encourage this Chiru Colatam in the interest of a better society?
Do you know these facts?

In future, wars will be waged for control over water resources.(mostly over sharing of river waters).

In our state, there are areas which get drinking water once in a week. In towns like Rayachoty selling drinking water is a big business with annual turnover running into crores of rupees.

Despite these facts the Cola firms are getting fresh water from the State Govt @ 2.5 paise per litre and we buy Cola @ what price? I really don't know.In 2003 summer season, they got 1000000(six zeros) litres of water PER DAY.(I don't know later statistics).

Four litres of water are needed to produce one litre of Cola.ie, With each bottle of Cola we drink, we are throwing away 3 litres of fresh water.

16% of the world's population lives in India but only 6% of the world's fresh water resources are in India.

In this context, I appeal to all of you to be extremely careful while using water and not to waste a single drop of water. This does not mean using less water. My concern is for water that is wasted. Use water but don't waste it. Watch out for water that runs from the tap mostly while we are brushing, shaving or washing hands or something, water that trickles down from the taps for prolonged periods of time and more importantly, the water we flush unnecessarily.

[ Next post:The plight of Plachimada:]

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